It was Super Bowl sunday (if we can call it that!), and no one was as excited as the football fans, the foodies (the biggest event for food blogs after Thanksgiving and Christmas seems to be the Super Bowl!) and the ad junkies! Almost every third tweet in my feed is either summarizing the best Super Bowl ads over the last 30 odd years or giving us a preview of what to expect this year. It's undoubtedly the most expensive slot a company can buy and there have been many debates on it's worth! However, my focus is on what makes some Super Bowl ads timeless. What makes us revisit them again and again and makes an ad a classic? Why are some of these brands listed in every single 'Best Super Bowl ads' list?
I took it upon myself to watch the commercials most featured in these lists (and it was a happy two hours of my life!), to notice a pattern. These are some of the common elements I found that explain why we love them so much. Read more on my LinkedIn post.
