Thursday, 25 September 2014

Mangalyaan- Re-branding India

The news is abuzz with India's successful launch of the Mars Orbiter Mission (aka Mangalyaan). Many Indians stand proud of this achievement in Science and Technology (a field in which we have been pioneers for centuries). And yet, amid the celebrations, there are the inevitable voices of criticism- 'Do we need this right now?' 'Don't we have bigger problems to solve?'. Unfailingly, voices outside of India have connected the phenomenal progress in Science and Technology to the 'overwhelming poverty' that the country faces. There are many reasons to not turn the success of this mission into an argument of whether it was ever needed, and here are some:

Establishing 'brand' India's identity

The projected value of Information Technology exports this financial year (2014-15) stands at $132 billion (approx). Almost all of the developed nations of the world looked to India for 'cost-effective' creation of products/ services. Yet, over time, this message has become jaded as others (China, Indonesia, Malaysia etc.) entered the ring. The distinct advantage that a country has in sourcing work from India, has begun to fade. The launch of Mangalyaan is a rejuvenation of sorts, to a nation that can fast lose its competitive edge in a crowded market place. It re-establishes two facts very clearly- (1) We are a country that leads innovation (2) We get the job done in a cost effective manner. What does IT or any other industry have to do with a space mission? Nothing. But it makes the world sit up and take notice of a country that lead the way in cost-effective innovation. It reiterates the idea that we are a country capable of this and more! 

Changing perceptions and shifting focus

I recently met someone who warned me of facing 'reverse cultural shock' when I head back home for a holiday. He said 'You will see elephants on the road and wonder why people haven't upgraded to cars' (incidentally, this gentleman is a well-travelled writer!). While I will swear that there is not an ounce of exaggeration in my narration, there's also the fact that perceptions of many outside of India, have never changed! We are not a country of elephants and snake charmers. We are not a country fading away in the depths of poverty. We are not a country of mysticism and ancient practices (as much as documentaries would like to convince you!). Yes, there is that side to us, but it is also the truth that we are a young ambitious nation, that's ready to lead the way in innovation. And Mangalyaan is just one way of placing India on the Technology map of the world and changing perceptions such as this. It is ironical that the world questions ISRO's $74 mn mission and yet doesn't bat an eyelid when it enjoys movies like Gravity (which cost $100 mn) and Dhoom 3 (which cost a third of that at $21 mn)!

Investing in the future

Space research and technology are often shared missions. India is already helping other countries put their equipment in space and charges a fee for it. By investing in Space technology, the country also stands to create a steady revenue stream. No one pays for old technology and the only way to stay on top is to make bold moves such as this one with Mangalyaan. Another aspect to consider is that India as a nation needs to develop the confidence and faith in our own education system, the faith in young children that they can dream of becoming scientists and actually take strides towards bettering the work of the previous generations. For the next Aryabhatta, the Mangalyaan mission may become the defining moment for a career in Science, Technology and Innovation.

And so if this is a 'Rat Race' (as some see it) so be it, for the early bird gets the worm!